Real-World Reminders Can Make CTV Ads More Impactful
We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly,…
Executive Viewpoints September 20
Latest In: Consumer Trends
Mastercard Forecasts ‘Solid’ Holiday as Consumers ‘Recoup Their Power’
This holiday season, U.S. retail sales from Nov. 1 to Dec. 24 (excluding automotive) are forecast to increase…
News September 19
Victoria’s Secret Launches Fund Supporting Gender Equality Worldwide
Victoria’s Secret has introduced The Tour Impact Fund, designed to support gender equality and amplify voices in the…
News September 18
How Speeding up Chargeback Resolutions can Boost Retailers’ Profits
Commerce is expanding rapidly, especially within the retail sector. Recent data shows that overall U.S. retail sales have…
Executive Viewpoints September 13
Lego Plans $1.4 Billion Sustainability Investment Over Next 3 Years
The Lego Group will triple its sustainability investments over the next three years, spending $1.4 billion to design…
News September 6
Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user…
Executive Viewpoints September 6
Is it Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan
JCPenney is self-funding its latest turnaround plan, which includes a reinvestment in its core customer and a more…
Features September 1
How Are Retailers Driving Shopper Retention and Loyalty?
Nearly two-thirds of consumers (65%) say they “love” fewer than three brands, according to a U.S.-based survey conducted…
Features August 30
How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative
The average TikTok user spends 95 minutes per day on the app and opens it 19 times per…
Features August 30Top Stories
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