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Latest In: Consumer Trends

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in…

Executive Viewpoints October 16
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DTC suncare brand Bask has seen success on Threads by leaning into playful and conversational strategies that drive community engagement.

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched…

Features October 13
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Eight feminine care brands in the menstrual hygiene space have converged to create The Tampon Tax Back Coalition, aiming to abolish the taxation on menstruation products that still exists in 21 U.S. states.

Eight Brands Fight Back Against ‘Luxury Tax’ on Menstrual Products

Eight feminine care brands in the menstrual hygiene space have converged to create The Tampon Tax Back Coalition,…

News October 12
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Walmart, Tesco, Unilever Campaign to Minimize Food Waste

The Consumer Goods Forum Food Waste Coalition of Action (FWCOA) has launched its #TooGoodToWaste initiative, a food loss…

News October 11
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Gem Shopping Network (GSN) uses fractional payments from SplitIt to make the purchase process more flexible for consumers buying high-ticket, fine jewelry.

How GSN Makes Buying Fine Jewelry Friction-Free and Fiscally Responsible

Fractional payments powered by SplitIt make buying fine jewelry from Gem Shopping Network easier for consumers.

Features October 11
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QVC, Selma Blair and Isaac Mizrahi Launch Accessible Fashion Line

QVC has launched an accessible fashion collection, designed by Isaac Mizrahi, inspired by QVC Brand Ambassador for Accessibility…

News October 6
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Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its retail media network to stores.

Sainsbury’s Doubles Down on In-Store Retail Media

Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live…

News October 6
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Target Spotlights Toys Priced Under $25, Creates Virtual Toy Shop

Responding to consumer concerns about the impact of inflation on their holiday budgets, Target is offering thousands of…

News October 5
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Adobe predicts that holiday spending will increase 4.8% this year.

Adobe Holiday Forecast: Sales Up 4.8% Amid ‘Never-Before-Seen’ Discounts, More BNPL Usage

Adobe expects U.S. online holiday sales to hit $221.8 billion this holiday shopping season (defined as Nov. 1 to Dec.…

News October 5
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