Latest In: Consumer Trends

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It’s Time for Retailers and CPG Companies to do a Post-Pandemic Process Checkup

The last three years have been a whirlwind for retailers and CPG companies. Pandemic-driven buying trends led to…

Executive Viewpoints October 24
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Brands like E.l.f. Beauty are embracing a new era of consumer engagement -- one where social media and even metaverse platforms are creating powerful vehicles for fostering community.

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting…

Features October 23
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With Good.Clean.Goop, the luxury brand is bringing clinical, high-quality beauty and skincare products to more people.

Goop Launches New Mass Beauty Brand at Target, Amazon 

Gwyneth Paltrow’s Goop brand has typically been synonymous with “exclusivity” and even “elitism.” But now, the actress is…

News October 18
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Victoria's Secret and Pink have launched their first collections of intimates for women with disabilities, called VS & Pink Adaptive.

Victoria’s Secret and Pink Debut Adaptive Intimates

Victoria’s Secret and Pink have launched their first collections of intimates for women with disabilities, called VS &…

News October 18
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After more than 35 years in business, Melissa & Doug is finally venturing into branded brick-and-mortar with a flagship that elevates its brand promise.

How Intentional Design Sparks Imagination in the First Melissa & Doug Flagship 

Melissa & Doug toys and costumes have been in homes and schools around the world for decades. (If…

Features October 18
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Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight

Online return fraud cost U.S. retailers $22.8 billion in 2022. For every $100 in returned merchandise accepted, U.S. retailers lose $10.40…

Executive Viewpoints October 18
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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in…

Executive Viewpoints October 16
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DTC suncare brand Bask has seen success on Threads by leaning into playful and conversational strategies that drive community engagement.

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched…

Features October 13
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Eight feminine care brands in the menstrual hygiene space have converged to create The Tampon Tax Back Coalition, aiming to abolish the taxation on menstruation products that still exists in 21 U.S. states.

Eight Brands Fight Back Against ‘Luxury Tax’ on Menstrual Products

Eight feminine care brands in the menstrual hygiene space have converged to create The Tampon Tax Back Coalition,…

News October 12
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