How Verizon Personalizes CX, from Engagement to Post Purchase
Today’s consumers rely on their smartphones for, well, just about everything, and Verizon recognizes just how important that…
Features August 29
Latest In: Consumer Trends
Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season
U.S. ecommerce sales this holiday season are forecasted to reach $273 billion, a 1% year-over-year growth rate, according…
Features August 28
Stimulating Impulse Purchases When the Thrill is Gone
Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. A brand’s impulse…
Executive Viewpoints August 28
The End of D2C as we Know it: Enter Direct-to-Retail
Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the…
Executive Viewpoints August 25
Walmart Heads Back to School by way of the Metaverse
Walmart has launched a new Roblox experience to get young consumers excited for the back-to-school season. Supercampus is…
News August 24
Home Depot Launches New Content Hub to Empower Young Homeowners
Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over…
News August 23
La-Z-Boy Deploys Omnichannel ‘Listening’ Solution to Boost Understanding of Shopping Behaviors
Furniture brand La-Z-Boy has implemented a new omnichannel listening solution as part of its ongoing strategy to evolve…
News August 23
Q2 Results Roundup: Walmart and TJX Shine, Target and Home Depot Stumble
The nation’s two biggest big-box retailers, Walmart and Target, reported markedly different results for their second quarters. For…
News August 21
Capturing the Growing Spending Power of Gen Z and Gen Alpha
Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what…
Features August 18Top Stories
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