Latest In: Consumer Trends

AnalyticsIQ commerce media contextual advertising data privacy eMarketer Margo Hock

Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media…

Executive Viewpoints December 30
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4 Ways Retailers can Connect with Gen Z

Retailers have to start understanding Gen Z. They’re in their late teens to mid-20s and have far more…

Executive Viewpoints December 27
behavioral psychology consumer trends customer behaviors Featured Holiday ThinkTank (2025) Holiday ThinkTank: Marketing & Advertising (2025) marketing strategy Stanley Stanley-Starbucks collab starbucks Valentine's Day tumbler
What made the Stanley-Starbucks collab so effective? A combination of scarcity and social clout, according to one marketing professor.

What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…

Features December 27
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Technology Created Grocery Hopping, and Technology can Solve it

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 stores to…

Executive Viewpoints December 26
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Private Label Everything: Why ‘Off-Brand’ is On-Trend

For decades, household name brands have topped the consumer market. They’ve dominated shelf space at retailers around the…

Executive Viewpoints December 24
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Hair You Go: Ulta Beauty Uses AI to Virtually Preview Potential New ’Do’s

Ulta Beauty has leveraged generative AI from Nvidia to provide customers with highly realistic previews of desired hairstyles…

News December 19
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Betting on Commerce Media? Then Don’t Model Your Data

I’m a lawyer, and I’m also a doctor. I’m in Gen Z, yet I’m 45. I like dirt…

Executive Viewpoints December 19
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Real-Time Inventory and Search Integration: The Backbone of Next-Level Ecommerce

Inventory visibility allows ecommerce service providers to track and monitor inventory levels in real time throughout the supply…

Executive Viewpoints December 17
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The Future of Signage: What’s Shaping Trade Show Displays in 2025

As we step into 2025, banners, signs and trade show display designs are getting fresher and more innovative.…

Executive Viewpoints December 11
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