Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of…
Features February 13
Latest In: Consumer Trends
Football Legend Tom Brady Takes Ownership Stake in Sports Collectibles Retailer
Seven-time Super Bowl champion Tom Brady has purchased an ownership stake in a leading sports card and memorabilia…
News February 12
Dick’s Invites Consumers to Try Out for its ‘Varsity’ Influencer Team
Dick’s Sporting Goods is expanding its Dick’s Varsity Team content creator and influencer program by inviting consumers who…
News February 12
$8M Well Spent? The Ads that Scored (and the Ones that Fumbled) at Super Bowl LIX
Sunday’s Super Bowl LIX faceoff between the Philadelphia Eagles and the Kansas City Chiefs was action-packed from start…
Features February 10
How to Spot and Stop Socially Engineered Attacks in Retail
Cybercriminals are increasingly employing social engineering tactics to catch people when they’re exercising what psychologist Daniel Kahneman calls “System…
Executive Viewpoints February 10
Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience
The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram…
Executive Viewpoints February 6
Using In-Store Expertise to Battle Black-Owned Beauty Brands’ Historical Hurdles
Products in the beauty and hair care space made by (and for) Black consumers had long been scarce…
Features February 4
How Lululemon’s CEO Plans to Double the Business Despite Mounting Competition
Since taking the helm at Lululemon in 2018, Calvin McDonald has overseen a period of massive growth. The…
Features February 3
Primark Expands Adaptive Apparel Lines to Menswear, Womenswear and Underwear
Following the debut of a line of adaptive women’s underwear in 2024, Primark has expanded its offerings of…
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