Retail: Why you Should Include Your Employees in Your Marketing
As online purchases increased and face-to-face consumer engagement with staff reduced, more and more retail brands leaned into…
Executive Viewpoints May 30
Latest In: Consumer Trends
Vans a Hot Topic of VF Corp. Earnings Call As Turnaround Questioned
This article first appeared in our sister publication Shop Eat Surf Outdoor When it comes to revenue and…
News May 30
Listen Now: Tariffs, Bankruptcies and What Comes Next in Retail
The Retail TouchPoints podcast, Retail Remix, returns for its fifth season with a doozy of an episode, but…
Features May 28
Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?
With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments…
Executive Viewpoints May 27
Beyond Basics: The Rise of Maximalism in Retail
After years of Marie Kondo-esque simplicity, the retail design era of “back-to-basics” aesthetics — defined by neutral palettes…
Executive Viewpoints May 23
Hyper-Personalization Strategies Any Retailer Can Try
Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of…
Executive Viewpoints May 23
Facing a Disappointing Q1, Target Seeks to ‘Remain Price Competitive’
The entire retail industry is battling tariff uncertainty and other headwinds, and Target is no exception. The big…
News May 22
Urban Outfitters Targets Gen Z with Gamified Back-to-Campus Campaign
Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room…
News May 20
The UPS Store’s Secret to Success: Maintaining a High ‘Say-to-Do’ Ratio
One of the paradoxes involved in providing great customer experiences (CX) is that it’s often essentially invisible to…
Features May 20Top Stories
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