Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?
With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments…
Executive Viewpoints May 27
Latest In: Consumer Trends
Beyond Basics: The Rise of Maximalism in Retail
After years of Marie Kondo-esque simplicity, the retail design era of “back-to-basics” aesthetics — defined by neutral palettes…
Executive Viewpoints May 23
Hyper-Personalization Strategies Any Retailer Can Try
Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of…
Executive Viewpoints May 23
Facing a Disappointing Q1, Target Seeks to ‘Remain Price Competitive’
The entire retail industry is battling tariff uncertainty and other headwinds, and Target is no exception. The big…
News May 22
Urban Outfitters Targets Gen Z with Gamified Back-to-Campus Campaign
Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room…
News May 20
The UPS Store’s Secret to Success: Maintaining a High ‘Say-to-Do’ Ratio
One of the paradoxes involved in providing great customer experiences (CX) is that it’s often essentially invisible to…
Features May 20
Beyond Sight and Sound: Why Scent is the Next Frontier in Branding
In marketing, engaging all the senses is key to crafting unforgettable brand experiences. Traditional static marketing is losing…
Executive Viewpoints May 20
Bath & Body Works Taps Nike Exec to Lead Company
Bath & Body Works has named Daniel Heaf as its new CEO, effective immediately. He replaces Gina Boswell,…
News May 19
SubSummit 2025 Preview: Leveraging Subscriptions to Build Loyalty (and Revenue)
Subscriptions and other tools for reaping recurring revenues will be examined, explained, dissected and analyzed at SubSummit 2025,…
News May 16Top Stories
