Latest In: Consumer Trends

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Vans a Hot Topic of VF Corp. Earnings Call As Turnaround Questioned

This article first appeared in our sister publication Shop Eat Surf Outdoor When it comes to revenue and…

News May 30
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Graphical image of global markets overset by Melissa Minkow headshot to represent tariffs, retail covered in this episode of Retail Remix.

Listen Now: Tariffs, Bankruptcies and What Comes Next in Retail

The Retail TouchPoints podcast, Retail Remix, returns for its fifth season with a doozy of an episode, but…

Features May 28
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Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?

With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments…

Executive Viewpoints May 27
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Beyond Basics: The Rise of Maximalism in Retail

After years of Marie Kondo-esque simplicity, the retail design era of “back-to-basics” aesthetics — defined by neutral palettes…

Executive Viewpoints May 23
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Hyper-Personalization Strategies Any Retailer Can Try

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of…

Executive Viewpoints May 23
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Facing a Disappointing Q1, Target Seeks to ‘Remain Price Competitive’

The entire retail industry is battling tariff uncertainty and other headwinds, and Target is no exception. The big…

News May 22
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Urban Outfitters Targets Gen Z with Gamified Back-to-Campus Campaign

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room…

News May 20
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The UPS Store’s Secret to Success: Maintaining a High ‘Say-to-Do’ Ratio

One of the paradoxes involved in providing great customer experiences (CX) is that it’s often essentially invisible to…

Features May 20
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Beyond Sight and Sound: Why Scent is the Next Frontier in Branding

In marketing, engaging all the senses is key to crafting unforgettable brand experiences. Traditional static marketing is losing…

Executive Viewpoints May 20
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