The Knockoff Conundrum: Faux Fashion or Legal Faux Pas?
Knockoffs have stormed the fashion scene, causing a stir across social media and online marketplaces like an uninvited…
Executive Viewpoints June 6
Latest In: Consumer Trends
How to Make Subscription Commerce a True Win-Win Value Exchange
SubSummit 2025 provided the ultimate deep dive into subscription commerce — the many things it can do (and…
Features June 5
Many Consumers Increasingly Value Sustainability; Data-Driven Loyalty can Help Grocers Respond
For today’s consumers — especially younger generations — sustainability is increasingly a priority. They’re willing to change their…
Executive Viewpoints June 5
Sephora Partners with NielsenIQ for Deeper Insights into Beauty Shopper Preferences and Behaviors
Sephora has entered a strategic multi-year data-sharing collaboration with NielsenIQ (NIQ) to gain a more comprehensive view of…
News June 4
How to Plan Back-to-School Campaigns in a Tense Economic Environment
As families and educators prepare for a new school year, economic pressures and shifting policies are reshaping the…
Executive Viewpoints June 4
Listen Now: How DSW is Navigating a New Era of Engagement
The retail marketing playbook is rapidly evolving, with massive changes underway in core channels such as search and…
Features June 4
Grocery Stores Emerge as the Last Piece to the Mixed-use Puzzle
Despite shaky economic conditions that have caused a void in other real estate sectors, retail remains strong, with…
Executive Viewpoints June 3
How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel
Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things…
Features June 3
Retail: Why you Should Include Your Employees in Your Marketing
As online purchases increased and face-to-face consumer engagement with staff reduced, more and more retail brands leaned into…
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