Latest In: Consumer Trends

nrf foundation PepsiCo Foundation

PepsiCo Foundation Provides $1 Million Jumpstart for NRF Retail Training Initiative

A new NRF Foundation program designed to strengthen job readiness for careers in retail by expanding access to…

News February 26
attention economy Featured Gary Vaynerchuk live shopping marketing strategies NRF Big Show 2026 tiktok Whatnot YouTube

Gary V on the Shifting Landscape of Attention and the Death of Don Draper Marketing

VaynerMedia CEO Gary Vaynerchuk shared insights on live shopping, how AI will reshape the influencer economy and why…

Features February 26
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Super Bowl Spikes, Everyday Risk: Why Peak Events Expose Retailers’ Fake‑ID Weak Spots

While retailers spent most of Super Bowl Sunday worrying about keeping chips, wings and beer on the shelf,…

Executive Viewpoints February 26
attentive intent signals Keri McGhee OLLY

Reading Your Data Tea Leaves: What Your Metrics are Really Trying to Tell You

There’s a wealth of customer knowledge sitting right in front of retailers, but most just don’t see it.…

Executive Viewpoints February 25
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Gap Launches Cross-Brand Loyalty Program Featuring Branded Credit Card and Experiential Rewards

Gap Inc. has launched Encore, a rebranded loyalty program that will draw on the company’s file of nearly…

News February 24
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What the 2025 Holiday Return Season Revealed about Retail’s Fraud Problem

The 2025 holiday season delivered the first trillion-dollar holiday in U.S. retail history, with online spending alone hitting…

Executive Viewpoints February 24
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Exclusive Q&A: Why Any Day Can be a ‘Yes’ Day at The Children’s Place

Every time a parent and child shop for clothing, there’s a battle between the holder of the purse…

Features February 24
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Target Expands Levi’s Partnership to 1,000+ Stores

Target will bring denim styles from Levi Strauss & Co. to an additional 150 stores, reaching a total…

News February 23
Amazon bath & body works

Bath & Body Works Store Debuts on Amazon

Bath & Body Works (B&BW) has launched an official store on Amazon, making its body care and home…

News February 20
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