Use Influencer Marketing To Connect Your Brand With Shoppers
Is there a marketing tactic that generates more sales than traditional paid advertising? Yes! Influencer marketing may be…
News January 22
Latest In: Zappos
The Cost Of Stunning Success Online? Slower Shipping
Online retail has really been flexing its muscles this holiday season — so much so that some retail…
Features December 18Why Mall Retailers’ Best Bet Is Still A Strong Community Strategy
By Ulrika Haug, Lithium Technologies For years, we’ve heard that shopping malls are struggling. So it comes as…
Executive Viewpoints July 3Innovation And Collaboration Are Key At #RIC15
Photo courtesy: Texas A&M Center for Retailing Studies Twitter account It’s been a busy few days for the…
Executive Viewpoints June 17Learn From Innovation Lab Leaders At #RIC15!
Innovation labs have been a hot topic – and key investment – for a wide variety of retailers,…
Executive Viewpoints June 9
Zappos Pays Up To Support Holacracy Vision
The greatest part of my job at Retail TouchPoints is the ability to learn more about the brands…
Editor's Perspective May 19Turning Lemons Into Lemonade: How To Find The Opportunity In Negative Customer Experiences
By Mickael Bentz, Adobe Campaign Social media has provided a digital megaphone for disgruntled customers to publicly shame…
Executive Viewpoints April 27New Year’s Resolutions Help Spur Purchases Across Channels
The holiday season may help retailers boost their Q4 sales, but new research indicates that consumers also spend…
Executive Viewpoints January 20
How Zappos Kept Shoppers Engaged During The Holiday Season
Zappos invests significant time and money in developing new tools and tactics that will surprise and delight customers.…
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