You Don’t Have Customers, you Have Fans, so Put on a Show
There’s a lot retailers can learn from the success of immersive location-based entertainment spaces this past year. The…
Executive Viewpoints March 19
Latest In: tiktok
5 Simple Steps to Create a High-Impact Brand Sweepstakes
Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a…
Executive Viewpoints March 11
As TikTok Shop Expands to New Markets, Amazon Shuts Down Inspire Social Shopping Feed
While TikTok looks to offset a potential U.S. ban by expanding its ecommerce offering Shop to new markets,…
News February 19
Is China Taking Over the (Cyber) World?
Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing…
Executive Viewpoints February 19
TikTok Introduces New ‘Most Loved’ Badge to Bolster Shoppers’ Confidence
As TikTok returns to the Google and Apple app stores, the social media platform’s shopping segment has introduced…
News February 14
Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands
Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile…
Executive Viewpoints February 14
Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience
The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram…
Executive Viewpoints February 6
Day 1: Trump Moves to Save TikTok, Threatens Tariffs on Canada, Mexico, EU
President Donald Trump got straight to work Monday, Jan. 20. Within hours of taking office, Trump made a…
News January 21
UPDATE: Supreme Court Upholds TikTok Ban, Shutdown Probable as Early as Sunday
[Update as of Jan. 17, 2025] The Supreme Court has unanimously upheld the law forcing TikTok to sell…
News January 17Top Stories
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