Crafting Engaging Consumer Promotions that Click with Gen Z
Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct…
Executive Viewpoints October 28
Latest In: tiktok
As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch
They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and…
Features October 27
TikTok Shop Expands Refurbished Electronics Business to the U.S.
TikTok Shop has expanded the refurbished electronics product category to U.S. consumers after a UK launch in September…
News October 24
Costco Partners with Peloton for Seasonal Bike+ Offering
Costco will be the official retail partner for Peloton’s first seasonal offer. Beginning Nov. 1, Costco will sell…
News October 22
How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…
Features October 15
5 Tips to Make ‘Returnuary’ as Painless as Possible
It’s understandable that retailers are frustrated by persistently high product return rates, especially for ecommerce purchases (15.4% following…
Features October 4
New Simon Campaign Touts Malls’ Multi-Generational Appeal
Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen…
News October 2
House Republicans Call for Investigation into Privacy, Business Practices of Temu
As TikTok fights for its (U.S.) life in federal court, a group of House lawmakers are turning their…
News September 27
TikTok Beefs Up Search Ads Offering Just in Time for Holiday Shopping
For several years now, consumers’ search behavior has been trending away from general search engines and toward platforms…
News September 25Top Stories
Latest Podcasts
Latest Resources
