TikTok Highlights its Growing Ecommerce Power as Trump Delays Ban, Again
President Trump has once again pushed out the deadline of a Congressional order requiring that TikTok be sold…
News June 20
Latest In: tiktok
What Retailers Need to Do to Win Gen Z
Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer:…
Executive Viewpoints June 10
How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel
Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things…
Features June 3
Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?
With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments…
Executive Viewpoints May 27
UPDATE: QVC Shift Toward Social Media Didn’t Stop the Bleeding in Q1
[Update as of May 9, 2025] QVC’s efforts to reframe its image for the digital era have yet…
News May 9
QVC ‘Age of Possibility’ Campaign Returns with 8-Hour TikTok Event
Following its recent debut of a 24/7 live social shopping experience on TikTok Shop, QVC is doubling down…
News May 6
The New In-Store Playbook for Brands
For years, headlines have sounded the death knell of physical retail. But Sephora’s renewed investment in brick-and-mortar redesign…
Executive Viewpoints April 30
TikTok and the ‘Social Commerce’ Question
TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not…
Features March 31
How to Build Brand Identity Through Recipe Development
A picture is worth a thousand words, right? In today’s fast-paced digital world this has never been truer.…
Executive Viewpoints March 21Top Stories
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