4 Major Trends Driving Success in Influencer Marketing
Influencer marketing is not a new concept, but it’s enjoying newfound reach. According to Collabstr, even after climbing…
Executive Viewpoints May 13
Latest In: tiktok
Pinterest, TikTok and Snapchat Leaders Reveal How Marketers Can Maximize Each Platform
Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways…
Features May 3
Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a…
Features March 15
The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)
The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities…
Features March 11
The Container Store Rebrand Touts the Benefits of an ‘Organized Life’
Many people visit The Container Store as they’re contemplating a home or business renovation, but this time the…
News February 23
4 Practical Tips for TikTok Success
The speed at which TikTok has become a focal point of conversation and community in the U.S. has…
Features February 15
Chewy to Host Live Pet Adoption Event on TikTok this Valentine’s Day
Online pet retailer Chewy is inviting pet lovers to go on a “date” with rescue animals from the…
News February 10
Why Brands Need to Prioritize User-Generated Content Within Their Marketing Strategies
With consumers spending more money online and more time on social media (more than half of the global…
Executive Viewpoints January 14
Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.
What advertising platforms do retail marketers wish they could spend more time on? This was a critical question…
Executive Viewpoints January 7Top Stories
Latest Podcasts
Latest Resources
