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3 Examples of Email Personalization That Drive Passionate Customer Loyalty

Building and sustaining deep customer loyalty is a big task that very often comes down to the little…

Executive Viewpoints September 23
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Walmart is extending its retail media offerings into the realms of social media and livestreaming.

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok,…

News September 20
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The homepage of the Bubble ecommerce site shows a montage of Gen Z consumers, Bubble products and on the right, the tagline 'face the school day'

What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in…

Features September 19
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Livestreaming in the U.S. has failed to take off the problem is platform, not the format.

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that…

Features September 13
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IT'SUGAR

IT’SUGAR

IT’SUGAR showed off the sweet side of retail when it recently opened its 20,335–square-foot, two–story candy department store…

News August 19
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TikTok and Barnes & Noble have teamed up for the summer reading #BookTokChallenge.

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the…

Features August 1
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David's Bridal has already reached 16 million consumers with its new shoppable video campaign on TikTok.

David’s Bridal Marries Content and Commerce on TikTok

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok,…

News July 26
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Supply chain, livestreaming and the metaverse: have our ecommerce predictions for the year held up?

Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted? 

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued…

Features July 22
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Amazon Takes Legal Action Against 10,000+ Fake Review Facebook Groups

Seeking information via the legal system, Amazon has filed a lawsuit against the administrators of more than 10,000…

News July 19
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