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How Northern Tool Cut Corrugate Spending 30% and Enhanced its Unboxing CX

If you’ve ever ordered anything online, this has undoubtedly happened to you: you open up a too-big box…

Features April 26
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These five brands have found innovative paths to livestreaming success in the U.S.

Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…

Features April 25
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TikTok Branded Effects from Daft Punk and Microsoft 365.

As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships

TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the…

News March 28
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TikTok CEO, Facing Congressional Grilling, Touts U.S.-Based Data Protection Unit

TikTok CEO Shou Chew, testifying on March 23 before the House Committee on Energy and Commerce, pushed back…

News March 23
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Sephora, TikTok Partner to Guide Diverse Beauty Brands in Successful Content Creation

Sephora, TikTok and the Digitas agency have launched a guide to the world of creator content for founder-led…

News March 13
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Social Commerce is Taking Off. Here’s How it Gets to the Next Level

Social commerce is the latest frontier for brands looking to spur sales and boost revenues. The segment, which…

Executive Viewpoints March 10
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How Forever 21 is staying top of mind with Gen Z.

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the…

Features March 9
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Meta's recent social commerce pullbacks aren't a sign of retreat.

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to…

Features February 21
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TikTok rolls out new features in its Promote advertising tool.

TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators

TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses…

News February 9
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