5 Ways Retailers can Begin to Market from the Outside-In
Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail…
Executive Viewpoints August 3
Latest In: tiktok
WooCommerce Merchants to Beta Test TikTok Shop in the U.S.
Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok’s new Shop feature,…
News July 28
TikTok Furthers Commerce Ambitions with BNPL Partnership in Malaysia
Story updated 7/27/23 TikTok has teamed up with buy now, pay later service Atome to offer installment payments…
News July 24
The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…
Executive Viewpoints July 7
How ThriftBooks Flipped the Script on Book Resale by Focusing on Community Instead of Price
Back in the ’90s, when Jeff Bezos was looking for a way into the wide world of the…
Features June 30
2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement
“The debate is over — retail media is now almost universally recognized as one of the most effective…
Features June 27
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…
Features June 22
First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing.
Digitally native brands have long thrived on using channels like social media and tools like retargeting to find…
Executive Viewpoints May 22
E.l.f. Cosmetics Debuts Social-First ‘Vanity Table Talk’ Series
E.l.f. cosmetics is seeking to tap the power of celebrity with its new digital series, Vanity Table Talk.…
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