What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals
One thing brands and retailers can count on this holiday season is that shoppers are being more frugal…
Executive Viewpoints November 24
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Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY
What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…
Features October 24
In the New World of Beauty, Community is the Core and Technology is the Enabler
Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting…
Features October 23
Walmart’s Cultureverse Gives Black Creators a Voice By Design
It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But…
Features October 21
8-Second Attention Spans and Short Videos: The Future of Video-First Marketing
The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans,…
Executive Viewpoints October 13
TikTok Launches Generative AI Tool to Help Brands with Content Creation
TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators…
News October 2
What Shifts in Online Search Behavior Really Mean for Brands
We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than…
Features September 28
Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo
Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New…
News September 25
TikTok Launches First-Party Measurement Solution for Advertisers
TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact…
News September 19Top Stories
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