The Dark Side of the Surveillance Economy and What Retailers Should Do About It
Businesses across the spectrum have benefited hugely from the rise of the “surveillance economy” — the business of…
Features April 10
Latest In: tiktok
Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success
TikTok is where the action is for brands wanting to go viral today. So many brands have found…
Executive Viewpoints April 8
Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers
Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access…
News April 2
E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale
E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put…
News March 29
How Pinterest is Monetizing its Positive Corner of the Internet
Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and…
Features March 22
Walmart Advances Media Ambitions with $2.3 Billion Acquisition of Vizio
The rumored purchase of Vizio by Walmart is no longer a rumor: the retail giant has announced that…
News February 20
Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity
Shopping is one of life’s simple pleasures. It’s a way to treat ourselves, and to indulge in a…
Executive Viewpoints February 12
TikTok Tests Tool that Would Make All Content on the Platform Shoppable
TikTok is testing a new feature that could make all video posts on the social media platform shoppable.…
News January 30
6 Paid Social Trends to Be Aware of in 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For…
Executive Viewpoints January 12Top Stories
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