4 Ways COVID-19 Gave Beauty Brands a Makeover
U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13%…
Features March 19
Latest In: tiktok
Walmart Doubles Down on Digital Experimentation with Mashable, TikTok Events
Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home, a virtual experience…
News March 11
3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved…
Features March 9
e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission
As many brands continue to “pivot” and find ways to evolve their businesses amid the chaos that is…
Features January 4
Walmart to Pilot Shoppable Livestream via TikTok
Walmart will host a first-of-its-kind livestream shopping experience on TikTok this Friday, Dec. 18 at 8 pm Eastern…
News December 17
Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds
Walmart views TikTok as a “discovery opportunity” for shoppers, CEO Doug McMillon said in an interview with CNBC.…
News October 16
Walmart, Oracle Receive Tentative Approval For 20% Stake In TikTok Global
Walmart and Oracle have received tentative approval from the government to acquire 20% of the newly formed TikTok…
News September 21
Oracle Wins Bid For TikTok, But Still Awaits Government Approval
Oracle has won its bid for TikTok’s U.S. operations, though the deal will not be an outright purchase.…
News September 14Walmart Joins Microsoft With Bid For TikTok’s U.S. Business
Walmart is partnering with Microsoft to make a bid for the U.S. operations of short-form video platform TikTok.…
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