Shopper Loyalty Study: Use Price, Brand Differentiators To Woo Competitors’ Customers
Even though 75% of shoppers say they have a preferred brand when shopping, these preferences can certainly be…
News December 4
Latest In: social media
Insights Into The Changing Influencer Landscape From Collab/18
The role of influencers in retail is shifting, with companies such as Macy’s starting to use their own…
News October 12
Authenticity And Education Sway Shoppers More Than Social Media Influencers
Celebrity influencers are starting to lose their luster: shoppers are 2X as likely to order a product recommended…
News October 8
The Evolving Luxury Industry Embraces Social Media And Personalization
Social media, which was once shunned by luxury retailers for fear of cheapening their exclusive image, is now…
Features September 13Instagram Reportedly Plans Standalone E-Commerce App
Instagram is working on a standalone app dedicated to shopping, two people familiar with the matter told The…
News September 5Rivet Works Provides Consumer-Generated Content Automation To BigCommerce
Rivet Works, a solution provider that helps retailers collect and utilize consumer-generated content, has partnered with BigCommerce. Rivet…
News August 31
What Impact Has Social Media Had On The Fashion Industry?
We’re all aware that social media is taking over to some extent. And, we’re becoming more influenced by…
Executive Viewpoints August 30
4 Tips For Maximizing Social Media Success
In retail, lots of traffic is great — but the real measure of success is how many people…
News July 24
Social Commerce Best Practices: Optimize Mobile, Match Products To Platform Strengths
Social media is no longer just a place for building brand awareness or loyalty: it’s another potential storefront,…
News May 17Top Stories
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