Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media
By Gilles Rousseau, Splashlight Both my brand executive experience at LVMH, Richemont and Christie’s and my current role…
Executive Viewpoints August 14
Latest In: social media
Are McDonald’s ‘Snaplications’ The Next Hip Hiring Tactic?
Brands have leveraged social networks for customer engagement, brand awareness and even selling for years now, but a…
Executive Viewpoints June 14Smile For The Camera: Use Selfies To Boost Customer Engagement
By Adam Blair, Executive Editor The new Broadway musical Amélie, based on the beloved 2001 movie starring Audrey…
Executive Viewpoints April 4
Surprising Customer Service Lessons From 2016
2016 was a strong year for retail thanks to low unemployment, reduced interest rates and increased consumer confidence…
Executive Viewpoints March 7Bluecore Debuts Marketing Decisioning Platform
Bluecore has launched a new decisioning platform designed to help marketers organize large data sets, determine appropriate next…
News March 1NRF17 Sessions: The Benefits Of Radical Retailing
From social to AI to VR, these sessions showed why retailers must be on the cutting-edge to engage…
News January 24
Why Retailers Should Beware The Influencer’s Wrath
I don’t want to brag, but I have a friend who is an “influencer.” She is a powerful…
Editor's Perspective January 19Why Retailers Should Beware The Influencer’s Wrath
By Adam Blair, Executive Editor I don’t want to brag, but I have a friend who is an…
Executive Viewpoints December 27
Top Stories Of 2016 Spotlight Out-Of-The-Box Engagement Strategies
2016 was a year of retail disruptors creating unique shopping experiences. Retailers stepped up their game this year…
Features December 20Top Stories
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