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Social Media Analytics Turns Customer Sentiment into Actionable Data

While many retailers may still be working to best utilize the data they currently collect —such as sales…

News May 6
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Retail TouchPoints Q&A with Pehr Luedtke, CEO, PowerReviews

The power of word-of-mouth is clear in retail. As a matter of fact, 61% of people rely on…

News May 6
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New Merkle Research Offers Insights on Consumers’ Mobile Email Behavior

Mobile users younger than age 40 are more likely to access their personal email via mobile devices compared…

News April 15
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New Research Says Social “Fans” Spend More

Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged…

News March 24
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Latest Promos Leverage Community Engagement, Contests Into Campaigns

Rather than simply kicking off the holiday season with early discounts, some retailers have taken an innovative twist…

News October 29
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