Survey: Merchants Rank Social Media Success By Number Of Fans, Not ROI
Retailers remain in the early stages of social media marketing and are hesitant to look for an ROI…
News April 13
Latest In: social media
Roots, Jones Apparel Group Tap ‘Fan Shop’ For Enhanced Facebook Engagement
As retailers continue to focus on the value of social media, it’s clear that Facebook is a driving,…
News April 8Beyond Jeopardy! “Watson” And The Future Of Retailing
By Rob Garf, Associate Partner and Global RetailIndustry Strategy Leader for IBM Global Business Services Anyone watching Watson’s victorious performance…
Executive Viewpoints March 24
TouchPoints Radio: Lori Schafer, SAS Institute
Schafer shares her insights about how social media analytics can help retailers predict future trends using the power…
News March 7Study Finds Retailers Responded To 68% Of Holiday Complaints Sent Via Social Media
By listening and proactively responding to complaints on the social web, retailers have an opportunity to turn disgruntled…
News March 4RTP Spotlights 10 Innovative Solutions In The First Annual Next-Gen Retail Awards Report
As cutting edge technologies such as social media and smart phones continue to drive consumers’ approach to shopping,…
Features March 3New Research Finds 94% of Companies Utilize Mobile Marketing For ROI Improvement
Smart phones have become an important channel for retailers to use to communicate with customers in real time.…
Features February 9Solution Spotlight: Engage121 Taps The Social Sphere For Customized Retail Communication
Concept:With social media’s rise as the preferred communications platform for consumers, Engage121, Inc. created Engage121: Enterprise, a social…
News January 26How To Successfully Leverage Facebook To Drive Commerce
Socially-driven features like Share-Within-Your-Network (SWYN) and Refer-a-Friend enable retailers to extend brand outreach by empowering enthusiasts to spread…
Executive Viewpoints January 26Top Stories
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