Using Social Media To Measure Event Engagement
Retailers are increasingly turning to social media as a tool to determine how the public perceives their brand.…
News September 16
Latest In: social media
3 Tips For The Final Back-To-School Shopping Days
By Jeffery Wacker, TD Bank The end of summer brings Labor Day picnics, last minute beach days and,…
Executive Viewpoints September 12
How Leading Retailers Created Successful Social Media Marketing Strategies
Social media networks are valuable assets for retailers — to engage with shoppers and as an additional vehicle…
Features August 29
Hyper-Personalize Campaigns Using Analytics: Four Ways to Increase Customer Spending
When it comes to marketing, long gone are the days of a business sending out a homogeneous message…
Executive Viewpoints August 2381% Of Retailers Admit Their Social Media Strategies Fall Short
While most retailers have moved quickly to leverage social media to enhance their customers’ journeys, more than four…
News August 22
Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand
Influencer marketing has been a core part of the Birchbox business strategy since the beauty subscription service launched…
Features August 18How Will Retail Brands Share Their Instagram Stories?
Last week, Instagram introduced Instagram Stories, a new feature that allows all users to take photos and videos…
Executive Viewpoints August 10
Gaiam Yoga Doubles Conversions By Showcasing UGC
Social media channels such as Twitter and Instagram have practically turned into forums for consumers to engage with…
Features August 5
Twitter And Instagram Execs Share Social Media Best Practices
I’ve been an advocate of social media since the early days of Myspace, but I didn’t realize how…
Editor's Perspective July 21Top Stories
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