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Four Steps Retailers Can Take To Mitigate Bad Online Reviews

Social media has forever changed the way we interact with one another, as well as the way retailers…

Executive Viewpoints March 8
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Subscription Gifts Challenge ‘Big Bang’ Valentine’s Day Model

Valentine’s Day gift giving has traditionally been about the impact of a one-time gift. Whether it’s flowers or…

Features February 10
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Behind The Scenes: Puppy Monkey Baby Didn’t Win The Super Bowl Ad Game

By Debbie Hauss, Editor-in-Chief While “Puppy Monkey Baby” may be a phrase we (unfortunately) won’t be able to…

Executive Viewpoints February 9
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Tailored Brands or Men’s Wearhouse: Benefits And Pitfalls Of New Brand Names

Changing your brand name can be a risky move. Customers don’t always react well to the change, resulting…

Features February 3
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1:1 With Williams-Sonoma, Inc. Talent VP

Recently I had the opportunity to speak with Patti Clauss, Vice President, Global Talent Acquisition, for Williams-Sonoma, Inc.…

Features January 4
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Retail Ad Messages Reveal ‘Cyber Monday’ Concept Running Out Of Juice

Cyber Monday’s status as the holiday shopping day with truly significant digital sales may be going the way…

Features December 15
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Will Small Business Saturday 2015 Surpass Last Year’s Bonanza?

With all the hype for Black Friday and Cyber Monday deals already kicking off the holiday season, it’s…

News November 27
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Target Leverages Mobile And Social Tools To Personalize Holiday Shopping

Target is engaging in a full court press to make “click and mortar” a reality for the 2015…

News November 20
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Black Friday Emails, Facebook Posts Most Effective Early In The Week

As retailers designate more of their holiday marketing spend toward the email and social media channels, they must…

News November 13
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