Multi-Screening: Increase Your Impact Through Social Media
As a marketer who utilizes multiple channels both online and offline, tracking the impact and effectiveness of campaigns…
Executive Viewpoints April 19
Latest In: social media
Three Ways To Use CRM Data To Drive Media Effectiveness
Programmatic media spending grew more than 29% last year and social media grew more than 50%, according to…
Executive Viewpoints April 5
Four Steps Retailers Can Take To Mitigate Bad Online Reviews
Social media has forever changed the way we interact with one another, as well as the way retailers…
Executive Viewpoints March 8
Subscription Gifts Challenge ‘Big Bang’ Valentine’s Day Model
Valentine’s Day gift giving has traditionally been about the impact of a one-time gift. Whether it’s flowers or…
Features February 10Behind The Scenes: Puppy Monkey Baby Didn’t Win The Super Bowl Ad Game
By Debbie Hauss, Editor-in-Chief While “Puppy Monkey Baby” may be a phrase we (unfortunately) won’t be able to…
Executive Viewpoints February 9
Tailored Brands or Men’s Wearhouse: Benefits And Pitfalls Of New Brand Names
Changing your brand name can be a risky move. Customers don’t always react well to the change, resulting…
Features February 3
1:1 With Williams-Sonoma, Inc. Talent VP
Recently I had the opportunity to speak with Patti Clauss, Vice President, Global Talent Acquisition, for Williams-Sonoma, Inc.…
Features January 4
Retail Ad Messages Reveal ‘Cyber Monday’ Concept Running Out Of Juice
Cyber Monday’s status as the holiday shopping day with truly significant digital sales may be going the way…
Features December 15
Will Small Business Saturday 2015 Surpass Last Year’s Bonanza?
With all the hype for Black Friday and Cyber Monday deals already kicking off the holiday season, it’s…
News November 27Top Stories
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