Livestreaming: Debunking 5 Common Myths
“Livestreaming” is one of the buzziest terms of the moment in retail, but the live shopping concept has…
Features October 6
Latest In: social media
Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another.…
Features September 16
How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences
Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use…
Features July 6
If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research
There’s an old joke that asks, “Why do people rob banks? Because that’s where the money is.” Corny…
Executive Viewpoints May 10
4 Ways COVID-19 Gave Beauty Brands a Makeover
U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13%…
Features March 19
Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential
Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79…
Features November 10
The Need for Retail Customer Service on Social Media is Real
With the holiday shopping season starting even earlier this year, today’s retailers must have a sound customer service…
Executive Viewpoints November 6
Poshmark Plans IPO
Poshmark has submitted a draft registration statement for an IPO to the SEC, putting the retailer on the…
News September 30
Walmart, Oracle Receive Tentative Approval For 20% Stake In TikTok Global
Walmart and Oracle have received tentative approval from the government to acquire 20% of the newly formed TikTok…
News September 21Top Stories
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