Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong PlaceÂ
[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that…
Features September 13
Latest In: social media
How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse
While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the…
Features August 17
How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)
Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the…
Features August 1
From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer
Pinterest’s role in the world of social media is blurry — consumers use the platform very differently than…
Features July 19
Moving into the Metaverse: Social Commerce Provides a Blueprint
Editor’s Note: Be sure to check out Part 2 of this series focusing on evolving consumer perceptions of the metaverse.…
Features June 10
RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions
As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand…
Features May 16
RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping
Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected…
Features May 12
Pinterest, TikTok and Snapchat Leaders Reveal How Marketers Can Maximize Each Platform
Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways…
Features May 3
Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a…
Features March 15Top Stories
Latest Podcasts
Latest Resources
