TikTok Doubles Down on Community, Creators with New Platform Updates
As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines…
Features October 14
Latest In: social media
How Rising AR Adoption is Driving Snap’s Commerce Strategy
When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because…
Features September 28
Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong PlaceÂ
[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that…
Features September 13
How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse
While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the…
Features August 17
How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)
Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the…
Features August 1
From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer
Pinterest’s role in the world of social media is blurry — consumers use the platform very differently than…
Features July 19
Moving into the Metaverse: Social Commerce Provides a Blueprint
Editor’s Note: Be sure to check out Part 2 of this series focusing on evolving consumer perceptions of the metaverse.…
Features June 10
RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions
As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand…
Features May 16
RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping
Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected…
Features May 12Top Stories
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