Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy’
Many shoppers are cutting back their spending under the weight of more than a year of inflation, but…
Features April 7
Latest In: social media
Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers
Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta…
News March 28
How Twitter’s New Cannabis Advertising Policy is Reshaping the Industry’s Future
One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due…
Features March 20
Pinterest Solidifies Commerce Ambitions with Series of Executive Moves
A series of executive shifts at Pinterest in the span of one week indicate that the social platform…
News January 23
As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’
The ecommerce pandemic party is officially over. Following two lockdown-induced boom years, online retailers that were once investor…
Features January 18
Kohl’s Leans into Pinterest Collab for the Holidays, Focuses on ‘Agile Content’
Kohl’s and Pinterest have developed a series of online experiences as part of their long-term collaboration, leveraging the…
News December 6
TikTok Taps Pro Sports for New Marketing Chief
Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will…
News November 11
eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season
There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer…
Features November 10
BigCommerce Adds Social Commerce Integration with Snapchat
SaaS ecommerce platform BigCommerce has teamed up with Snap, Inc. to allow its merchants to directly integrate their online…
News November 2Top Stories
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