Latest In: social media

cann cannabis Featured kiva confections Meta mjbiz social media social media marketing Twitter

How Twitter’s New Cannabis Advertising Policy is Reshaping the Industry’s Future

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due…

Features March 20
executive appointments Google Pinterest social commerce social media THE YES
Pinterest Chief Marketing Officer Andréa Mallard has a bigger role now.

Pinterest Solidifies Commerce Ambitions with Series of Executive Moves

A series of executive shifts at Pinterest in the span of one week indicate that the social platform…

News January 23
b2b ecommerce cookies customer lifetime value email marketing Featured investor strategies online retailers private equity SEO SMS marketing social media Tadpull targeting venture capital
As headwinds mount the customer lifetime value will be the key to ecommerce success.

As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’

The ecommerce pandemic party is officially over. Following two lockdown-induced boom years, online retailers that were once investor…

Features January 18
creator marketing influencer marketing kohl's livestreaming Pinterest PinTV social commerce social media trend insights
Kohl's has rolled out a series of new shopping experiences on Pinterest.

Kohl’s Leans into Pinterest Collab for the Holidays, Focuses on ‘Agile Content’

Kohl’s and Pinterest have developed a series of online experiences as part of their long-term collaboration, leveraging the…

News December 6
chief marketing officer CMO executive appointments social media tiktok Twitter
Kate Jhaveri, new Global Head of Marketing at TikTok.

TikTok Taps Pro Sports for New Marketing Chief

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will…

News November 11
data-driven marketing digital advertising eBay eBay ads holiday ecommerce trends Marketplaces online customer experience online shopping resale search engine optimization social media

eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer…

Features November 10
Bigcommerce Snap Inc. snapchat social commerce social media
BigCommerce merchants can now easily sell on Snapchat.

BigCommerce Adds Social Commerce Integration with Snapchat

SaaS ecommerce platform BigCommerce has teamed up with Snap, Inc. to allow its merchants to directly integrate their online…

News November 2
community commerce creator marketing creator marketplace creators Featured fulfillment centers influencers music streaming social media tiktok TikTok World 2022
TikTok is making big moves in advertising and potentially fulfillment and music streaming as well.

TikTok Doubles Down on Community, Creators with New Platform Updates

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines…

Features October 14
AR experiences ar try-on augmented reality consumer research Featured ipsos JCPenney PUMA Retail ThinkTank (2022) Retail ThinkTank: Featured In Omnichannel Strategy (2022) Retail ThinkTank: Omnichannel Strategy (2022) Snap Inc. snapchat social commerce social media zenni optical
New Snap study shows that AR is being used more often for more utilitarian purposes.

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because…

Features September 28
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank