Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper
It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as…
Features September 27
Latest In: social media
How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game
For many people Discord remains an anomaly — something they may have heard of during the pandemic but…
Features August 31
Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials
It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on…
Features July 24
Unraveling Threads: The Hot New Social Network or a Flash in the Pan?
Since its launch on July 5, Threads has taken the media world by storm. To say the reviews…
Features July 21
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…
Features June 22
Klarna Rolls Out Suite of New Shopping Tools, From ChatGPT to Resale
Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and…
News April 25
Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…
Features April 25
Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy’
Many shoppers are cutting back their spending under the weight of more than a year of inflation, but…
Features April 7
Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers
Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta…
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