Latest In: social media

Garnet Hill, Lord & Taylor And Stride-Rite Drive Charitable Donations For K.I.D.S.

More retailers are spreading awareness, via cross-channel campaigns and transitory sales, of the charitable causes they support. In…

Luxury Brands Give Shoppers VIP Access To New York Fashion WeekBy Alicia Fiorletta, Associate Editor Mercedes-Benz New York…

Cutting-Edge Retailers Lead The Pack In Localization And Personalization

The payoff of Social, Local and Mobile (SoLoMo) is persuading retailers to rethink their strategies for winning and…

4-Tell Increases Conversions With Personalized Product Recommendations

Consumers are demanding more relevant offers, marketing messages and merchandise options across channels. To keep pace with this…

Retailers Update In-Store Technology To Offer Real-Time Customer Engagement

Consumer demand for instant access to product information is driving developments around in-store technology. Ben & Jerry’s, 4food,…

Making ‘Socialytics’ An Integral Part Of Retail Operations

Optimizing social media is a top priority for retailers seeking the most effective strategies to connect with tech-savvy…

Why Your YouTube-Focused Video Strategy Isn’t Working For You

YouTube can be a great tool for video marketing, but too often marketers make the mistake of putting…

Smartphones And Social Media Encourage Boost In Back-To-School Purchases

Retailers have geared up for the back-to-school season (BTS) by rolling out interactive marketing strategies, mobile applications, and new…

Back-To-School Shopping Increases In 2012; Target & IKEA Focus On Mobile, Social Strategies

This is Part I of the Retail TouchPoints two-part Back-To-School report. This feature highlights strategies, spending trends and…