Cutting-Edge Retailers Lead The Pack In Localization And Personalization
The payoff of Social, Local and Mobile (SoLoMo) is persuading retailers to rethink their strategies for winning and…
News September 10
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4-Tell Increases Conversions With Personalized Product Recommendations
Consumers are demanding more relevant offers, marketing messages and merchandise options across channels. To keep pace with this…
News September 10Retailers Update In-Store Technology To Offer Real-Time Customer Engagement
Consumer demand for instant access to product information is driving developments around in-store technology. Ben & Jerry’s, 4food,…
News September 4Making ‘Socialytics’ An Integral Part Of Retail Operations
Optimizing social media is a top priority for retailers seeking the most effective strategies to connect with tech-savvy…
Features August 27Why Your YouTube-Focused Video Strategy Isn’t Working For You
YouTube can be a great tool for video marketing, but too often marketers make the mistake of putting…
Executive Viewpoints August 21Smartphones And Social Media Encourage Boost In Back-To-School Purchases
Retailers have geared up for the back-to-school season (BTS) by rolling out interactive marketing strategies, mobile applications, and new…
Features August 17Back-To-School Shopping Increases In 2012; Target & IKEA Focus On Mobile, Social Strategies
This is Part I of the Retail TouchPoints two-part Back-To-School report. This feature highlights strategies, spending trends and…
Features August 13Hearsay Social Teams With Foursquare To Power Local-Social Marketing
Hearsay Social announced that it will support foursquare features such as check-ins, mayorship, tips and more. The platform…
News August 13Bonobos And Warby Parker Executives Reveal Social Success Stories
The continual growth of social media has encouraged brands to take a new approach to customer acquisition and…
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