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Touchland CEO Andrea Lisbona shares her top five tips for maximizing social reach and impact during the holiday season.

Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts…

Features November 27
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DTC suncare brand Bask has seen success on Threads by leaning into playful and conversational strategies that drive community engagement.

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched…

Features October 13
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Meta rolls out new AI-powered ads tools in advance of the holiday season.

Meta Rolls Out New AI-Powered Ad Tools

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring…

News September 14
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Now that the hype has died down, many are questioning the long-term value of Threads, especially for brands and retailers.

Community and Customer Journeys: Inside Brands’ Strategies on Threads

Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few weeks. But that…

Features August 8
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Now that the hype has died down, many are questioning the long-term value of Threads, especially for brands and retailers.

Unraveling Threads: The Hot New Social Network or a Flash in the Pan?

Since its launch on July 5, Threads has taken the media world by storm. To say the reviews…

Features July 21
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TikTok Branded Effects from Daft Punk and Microsoft 365.

As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships

TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the…

News March 28
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How Twitter’s New Cannabis Advertising Policy is Reshaping the Industry’s Future

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due…

Features March 20
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Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers

“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact,…

Features November 1
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3 Ways to Benefit from the Inevitable Social Commerce Boom

Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it…

Features July 6
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