Latest In: social media marketing

Amway Boosts Social Engagement With Two-Pronged Marketing Approach

As a company that specializes in the use of multilevel marketing to sell its health, beauty and home…

LIDS, Lowe’s And Sephora Find New Ways To Tackle Social Media

It’s clear by now that for retailers, leveraging social media is no longer a “nice to have,” it’s…

Using Social Media To Measure Event Engagement

Retailers are increasingly turning to social media as a tool to determine how the public perceives their brand.…

How Leading Retailers Created Successful Social Media Marketing Strategies

Social media networks are valuable assets for retailers — to engage with shoppers and as an additional vehicle…

Using Twitter Sweepstakes To Drive Engagement And Broaden Awareness

By Brian McNeil-Smith, Easypromos Twitter sweepstakes promotions are quickly becoming a critical component of social media marketing strategies for…

How-To For Retailers: Maximizing Facebook Engagement With Images

Retailers investing in social media marketing are finding success in terms of brand awareness, engagement and sales. As…

Designing A Winning Brand-Building Strategy By Kim Ann Zimmermann, Managing EditorI’ve always admired Kate Spade’s designs, but I…

Back-To-School Shopping Increases In 2012; Target & IKEA Focus On Mobile, Social Strategies

This is Part I of the Retail TouchPoints two-part Back-To-School report. This feature highlights strategies, spending trends and…

Heuristic Number 6: Reciprocity — Pay It Forward [FastCompany]

This social commerce image was featured in a recent FastCompany article and was created by TabJuice.com