The End Of Geolocation-First Marketing
Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions,…
Executive Viewpoints October 16
Latest In: retail marketing
‘Lowe’s House of Curators’ Emphasizes Style, Interior Design with Special-Edition Collections
Lowe’s is introducing “Lowe’s House of Curators,” a series of bespoke décor curations that will focus on style…
News May 3
SHEIN to Donate $300,000 to Three Charities Chosen by its Community
Global fast-fashion e-retailer SHEIN will be hosting its second-annual virtual music festival, “SHEIN Together Fest” on May 2,…
News April 22
Sponsored
Solving SCO Loss Starts At The Source
Self-checkout loss isn’t always driven by theft. By using RFID-powered, item-level inventory intelligence, retailers can uncover the true sources of discrepancies, reduce losses, and preserve the fast, frictionless experiences shoppers…
October 5
Lowe’s Promo Offers ‘Night of Lowemance’ for Valentine’s Day
Champagne. Chocolate. Flowers. Sheet rock? In an attempt to prove that romance can flourish no matter the surroundings,…
News February 4
Former Target, Macy’s Execs Join Bed Bath & Beyond Marketing Team
Bed Bath & Beyond has appointed two new strategic marketing leaders — Kristi Argyilan as SVP Brand Innovation and…
News January 14
Why Retail Marketers Turn To Behavioral Economics
With the amount of messaging that inundates individuals on a daily basis, it can be frustrating for retailers…
Executive Viewpoints July 2
Walgreens CIO Quits To Form Marketing Startup
Walgreens Chief Digital Officer and CIO Abhi Dhar is leaving the company in March to form an online…
News February 14
Flipping The Model: Successful Retailers Tailor Campaigns To Each Customer’s Needs
With 2016 already halfway over, retail marketers are deep into their 2016 campaigns intended to acquire and retain…
Executive Viewpoints July 12
The Future Of Retail Marketing Means Escaping The Pull Of The Past
It should come as no surprise that the past few years have taken a toll on the retail…
Executive Viewpoints July 5Top Stories
Latest Podcasts
Latest Resources
