Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns
Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and…
Features July 13
Latest In: marketing
ICSC Launches Campaign To Reconnect Retailers And Shoppers
The International Council of Shopping Centers (ICSC) has launched the “Back. Together.” campaign, a marketing and branding initiative…
News June 17
AdRoll Adds New Email, AI And Measurement Capabilities To Its Platform
AdRoll has introduced a new suite of marketing tools for direct-to-consumer brands. The portfolio is designed to help…
News June 11
Silence Is Not An Option: 3 Ways Brands Can Connect With Consumers Amid Social Distancing
As we continue social distancing, people are looking to social media to stay connected. Usage has increased for…
Executive Viewpoints May 26
Managing Your Marketing Through COVID-19
Private businesses come in all shapes and sizes. Still, none are either too big or too small to…
Executive Viewpoints May 19
Marketing During COVID-19: Entertainment, Cleanliness And Charity Make For Winning Messages
It should come as no surprise that COVID-19 and the accompanying social distancing guidelines have changed how people…
Features March 27
International Women’s Day Messaging: Avoid A Backlash Against ‘Pinkwashing’ And Pandering
Celebrated on March 8 every year, International Women’s Day is dedicated to honoring women’s achievements throughout history, and…
Features March 26
2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity
Recession Worries May Put Performance Pressure On Marketers
Features January 27
Sidecar Launches Tool To Help Retailers Optimize Marketing On Amazon
Sidecar, an e-Commerce marketing platform, has expanded its capabilities with the AI-powered Sidecar for Amazon solution. The tool…
News December 12Top Stories
