Upgrade Your Marketing For A Better Consumer Experience
Consumer promotions and engagement (CPE) tactics, such as displays, coupons, gifts or other incentives designed to influence a…
Executive Viewpoints December 4
Latest In: marketing
Give The Gift Of Nostalgia This Christmas With E-Commerce Marketing
The holiday season is right upon us; as soon as Halloween passes, the floodgates open and customers are…
Executive Viewpoints November 21How To Determine Whether Your Marketing Is Working
All retail marketers try to measure the impact of their strategies and tactics. They have been asked to…
Executive Viewpoints October 4
Influencer Marketing Delivers $3B Of Earned Media Value For $172 Million Investment
Influencer marketing has proven to be tailor-made for the highly visual, trend-oriented fashion and beauty industries. In fact,…
News July 15
Marketing For Retail Now Means Marketing For Hearts
The average American continues to find more income in their pocket to spend as they like, whether that…
Executive Viewpoints July 12
RTP Live! Session: Moosejaw Success Is ‘All About Being Relatable, And About Being Fun’
With a vision to “be the most fun outdoor retailer on the planet” while selling the best outdoor…
News July 2
Addressing The Unique Marketing Challenges Of SMB E-Commerce Merchants
According to the latest numbers from the National Retail Foundation, SMBs make up more than 98% of all…
Executive Viewpoints December 4
Feed Shoppers’ Creativity To Turn ‘White Elephant’ Parties Into Sales Drivers
White Elephant parties, a gamified gift exchange often featuring unconventional items, are more than a niche tradition: 36…
News November 20Principal Analyst Brian Solis Shares How Innovation Can Transform Your Brand
By Alicia Esposito, Content Strategist Brian Solis, author and analyst for Altimeter Group, studies consumer behaviors and how…
Executive Viewpoints November 20Top Stories
