New Insight Center Offers Marketers Curated Facts And Statistics
The CMO Council has launched the Insight Center, a subscription service that provides marketers with real-time global intelligence.…
News November 9
Latest In: marketing
Mobile, AI-Based Recommendations Top 2018 Holiday Predictions: Webcast Recap
What will define the 2018 holiday season? While retailers saw 18% revenue growth during the 2017 holiday, this…
News October 18UnDigital Places Ads In Delivery Boxes To Grab Shoppers’ Attention
The proliferation of ads in digital channels is becoming an annoyance for shoppers, and younger consumers are becoming…
News October 18Holiday Readiness Series: Take Your Social Strategy to the Next Level
By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in…
Executive Viewpoints October 16
Insights Into The Changing Influencer Landscape From Collab/18
The role of influencers in retail is shifting, with companies such as Macy’s starting to use their own…
News October 12
Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere
Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations,…
Editor's Perspective October 12
Catalina Chooses Amtrak Veteran As New CEO
Catalina has named Gerald “Jerry” Sokol Jr. as its CEO, effective immediately. His experience includes leading technology and…
News October 5
Exclusive Q&A: How Retailers Can Benefit From Taking A Political Stand
Retailers can no longer stick their heads in the sand and ignore events outside of their industry. Shoppers…
News September 26
Approach LGBTQ Inclusion As A Core Belief, Not A Marketing Gimmick
The way retailers speak to the LGBTQ community and portray its members in their marketing can have a…
News September 11Top Stories
