6 Big Ideas for a New Decade in Retail
By Doug Stephens, President, Retail Prophet I had coffee recently with a friend who works in the mobile…
News February 3
Latest In: marketing
Target Uses Guest Intelligence To Drive Marketing Strategies
By analyzing customer-driven data from market basket analysis and sales by category Target Corporation is learning new ways…
News January 21Taking Mobile Marketing Beyond Coupons
By Jeff Weidauer, VP Marketing, Vestcom InternationalAll too often in recent years, retailers seeking to engage shoppers have…
News December 3Forecaster Points To Need To Reinvent Retail To Meet Changes In Consumption
At the turn of a new year with retail sales showing signs of life, key consumer trends are…
News November 5Video Podcast: Episode 2
The Underestimated TouchPoint Amanda is back! But, this time Sal LoSauro joins her to talk up interactivity, fitting…
News November 4
New Marketing Mix Model Uses Virtual Platform To Predict Shopping Behavior
Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail…
News June 25
New IDC Research Shows Customer Centricity Tops Retail Priorities
First the good news: 75% of retailers believe customer-centricity is a “top three success factor” for 2009 and…
News February 26
Valentine’s Day Promos Show Love For Innovation Beyond Price Discounts
With Valentine’s Day spending projections down to $102.50 from 2008’s $122.98 figure, according to NRF, retailers were looking…
News February 12Top Stories
