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New Research Finds 94% of Companies Utilize Mobile Marketing For ROI Improvement

Smart phones have become an important channel for retailers to use to communicate with customers in real time.…

Features February 9
cross-channel marketing

A Prescriptive Guide To Including Mobile & Social In Cross Channel Marketing

By Gib Bassett, Director of Marketing, Signal The end game to reaping the benefits of cross channel marketing…

News October 21
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Young Adults Still Prefer Offline Marketing Offers

By Tom Ryan, RetailWire Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions.…

News September 30
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The Basic Principles of Cross-Channel Marketing

By Bob Fetter, Senior VP, Pluris Marketing To begin with, I’ve renamed this area of interest cross-channel marketing,…

News September 23
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JC Penney, Forever 21 “Haul” In User-Generated Videos For Back to School Promos

In an age where consumer-generated content reigns, tech-savvy consumers have found a new way to support their shopping…

News July 29
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Motorcycle Superstore Drives $1M Revenue Spike With Recommendations

Retailers are tasked with the ever-present challenge to give customers what they want, when they want it —…

News July 15
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Shopping to The Senses: When Branding Makes Sense

By Terri Goldstein, Founder & CEO, The Goldstein Group It’s a well-documented fact that approximately 75% of the…

News June 10
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Game-Based Marketing Author Shares Insights On Scoring Loyalty Points With Funware

In an era where the Internet reigns supreme and social interactions account for a large portion of consumers’…

News June 3
Google marketing

Searching For Strategies To Manage Your Retail Brand In Google Terms

By Doron Levy, President, Captus Business Consulting You may not be aware of this, but there is a…

News February 24
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