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L’Oreal USA Quadruples User-Generated Content With Social Q&A

Today’s shoppers are turning to their peers across social networks to learn more about potential purchases. As a…

News June 29
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Beyond The ‘Batch And Blast’

I recently heard someone say “batch and blast is dead” — which made me think, is it really? …

Executive Viewpoints June 25
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Benjamin Moore Optimizes Customer Engagement With Mobile Publishing

The interactive, high-definition features of tablet technology have provided retailers with an ideal outlet for boosting mobile engagement…

News June 7
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Threadless Gains 360-Degree View Of Shoppers With Data Collection And Analysis

The ubiquitous and always-on nature of the Internet, social media and mobile tools has made it easier for…

News May 31
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Zappos Unveils Keys To Mobile Success

Smartphones and tablets have become key tools for today’s shoppers. Whether at home or on the go, consumers…

News May 10
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CXPA Spotlights Customer Experience And Best Practices

As consumers continue to develop cross-channel shopping behaviors and preferences, it is vital that retailers create a compelling…

Features April 13
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Gamification Offers Measureable Results For Marketing And Engagement

Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and…

News March 30
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Google Reveals Secrets To Multichannel Optimization

Today’s consumers are researching products and potential purchases online, via mobile and tablet devices, and through social recommendations.…

Features March 29
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Subway To Extend Digital Signage Program Worldwide

In an effort to increase customer engagement and awareness of new products and offerings, SUBWAY has extended its…

News March 8
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