Latest In: marketing

Retailer-Supplier Collaboration: New Rationale Justifies Investment

This is Part 1 of the Retail TouchPoints series, titled: Retailer-Supplier Collaboration: The New Operational Imperative. Based on…

PivotLink Introduces Marketing Optimization Solution

PivotLink, provider of consumer marketing optimization applications via Software-as-a-Service (SaaS), has unveiled the PivotLink Marketing Optimization tool, an…

Shoebuy.com Uses Transaction-Enabled Marketing Strategies To Acquire And Retain Customers

While customer acquisition and winning one-time buys is vital to improving sales results, incremental purchases have a long-lasting…

E-Commerce, Mobile And Social Are Top-Of-Mind Holiday Strategies

As the 2012 holiday season approaches, retailers are striving to determine the most effective ways to engage consumers…

Godiva Improves Average Order Value 15% With Product Image Testing

Best-in-class retailers are testing and applying new strategies to better engage online consumers. The e-Commerce site in particular…

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Smartphones And Social Media Encourage Boost In Back-To-School Purchases

Retailers have geared up for the back-to-school season (BTS) by rolling out interactive marketing strategies, mobile applications, and new…

Aston Martin Streamlines Accounting and CRM With Microsoft Dynamics AX

Large global brands especially must integrate and streamline financial information and processes across all locations and throughout their…

Email Marketing Best Practices For the 2012 Holiday Season

Retailers experienced a 15% year-over-year boost in online sales during the 2011 holiday season, according to research from…