Afterpay Helps Retailers Target Younger Shoppers with Afterpay Ads
Afterpay has launched Afterpay Ads, a suite of advertising products designed to help retailers and brands reach, acquire…
News August 27
Latest In: marketing
Marketing Metrics: Google Paid Search Tops Return on Ad Spend With 31% YoY Growth
Getting the most out of your advertising budget is an ongoing challenge, so marketers need to examine their…
Features July 27
Commerce Signals Uses Transaction-Based Data to Help Streamline Retail Marketing Efforts
Omnichannel payment intelligence solution Commerce Signals has launched a transaction-based segmentation library to help digital advertisers reach high-value…
News July 7
CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges
The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their…
Features June 16
Feedvisor Gives Retailers Tools to Optimize Their Amazon Marketing
AI-driven optimization and intelligence platform Feedvisor has launched its advanced Advertising Optimization and Intelligence platform. The tool aims…
News June 10
Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next
ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular…
Features May 14
Planning for the Marketing Rebound in a Post-Pandemic Era
Think back to last March 2020 (a scary thought for many): toilet paper was running scarce, emotions were…
Executive Viewpoints April 30
Facebook Tests New Functionalities for In-Stream Video Ads
Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video…
News April 22
Latana Uses Machine Learning to Help Retailers Track Their Marketing’s Impact
Latana offers AI-powered brand tracking designed to help retailers make better marketing decisions with scalable insights. The solution…
News April 15Top Stories
