RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping
Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected…
Features May 12
Latest In: marketing
Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores
Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of…
News April 20
AdAdapted Helps CPG Brands Include Add-to-Cart Options in Marketing Campaigns
Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The…
News March 3
Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’
Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI…
Features February 4
Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now
We all like to think big. It’s energizing to think about customer experience transformation and what that could…
Executive Viewpoints January 25
What’s Behind the New Urgency Driving Sustainability Initiatives?
The COVID-19 pandemic accelerated many things in the business world, but one item that temporarily fell off the…
Features January 11
Best Buy Launches In-House Media Service With Emphasis on Building Diversity
Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads,…
News January 4
The Future of Retail Takes a Digital Shift to Omnichannel Marketing
Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing…
Executive Viewpoints December 31
Impulse Spending Rose 51% YoY in Q2, Shifting the Marketing Landscape
Impulse spending bounced back at the start of Q2 2021, rising 51% year-over-year. Capturing customers on such short…
Features September 27Top Stories
