Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands
Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile…
Executive Viewpoints February 14
Latest In: influencers
Why Product Innovation was the Star of Halara’s SoHo Pop-Up
The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total…
Features June 20
How to Create an Ambassador Program for Your DTC Brand
In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer.…
Executive Viewpoints June 11
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Influencer-Inspired Resale Site Detoure Opens First Store in LA
Detoure, a resale marketplace that curates styles from influencers, will open its first permanent brick-and-mortar thrift store April…
News April 18
How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming
Long before there was livestreaming, social media or even the internet, there were home shopping networks — and…
Features March 13
The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024
Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have…
Executive Viewpoints October 25
How Livestream Shopping Channels the Power of Influencer Marketing
Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent…
Executive Viewpoints February 23
ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster
ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand…
News February 2
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2Top Stories
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