Study: Just 22% Of Retailers Prioritize Revenue-Generating ROI From Martech Investments
While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth…
News April 22
Latest In: Forrester
2019 To-Do’s: Forrester’s Sucharita Kodali Gets Real With Retailers
By Alicia Esposito, Senior Content Strategist This piece was also published on the Salesforce blog. The retail community…
Executive Viewpoints March 27Forrester Acquires SiriusDecisions For $245 Million
Forrester Research has acquired SiriusDecisions, a B2B research advisory firm, for $245 million in cash. While Forrester works…
News November 27
Open Or Closed On Thanksgiving? There’s A Solid Strategy Either Way
Retailers face a dilemma every year around this time: Should they keep their stores open on Thanksgiving Day…
Features October 25
Forrester, PayPal Execs Share Growth, Mobile Strategies At Magento Imagine
The topics of growth and community pervaded the Magento Imagine conference, which attracted more than 3,000 attendees from…
News May 15
Exclusive Q&A: Is The AI Buzz More Hype Than Reality For Retail?
Artificial intelligence (AI) and machine learning were the blazing-hot buzzwords at the NRF Big Show in January 2018.…
Features February 14
RSP17 Recap: Making Personalization Practical And Effective
The Retail TouchPoints Retail Strategy & Planning (RSP17) webinar series aired live last week, and all 10 webinars are now…
Features September 295 Ways To Amplify Your Brand’s Mobile Influence
By Adam Blair, Executive Editor Smartphones influenced 31% of the $3.39 trillion in total (online and offline) U.S.…
Executive Viewpoints April 25
Former Forrester Analyst Adam Silverman Joins Theatro
Adam Silverman, a former Principal Analyst at Forrester, has joined enterprise wearable technology platform Theatro as SVP of…
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