Analyzing The Customer Experience To Drive Cross-Channel Growth
Regardless of a retailer’s category or price point, customers are central to a company’s overall success. Whether they’re…
Features December 11
Latest In: Forrester
Big Data Marketing…Are We There Yet?
For months, a multitude of article headlines have been spotlighting the need to “tackle Big Data,” and it…
Executive Viewpoints October 22Restaurant.com Revitalizes Loyalty Program With Gamification
The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace…
News June 7Forrester Analyst Shares Social Customer Service Best Practices
Quality customer service is the backbone of every successful retail organization. By ensuring customers are satisfied, retailers can…
News May 22Forrester Study Highlights Mobile Trends In 2013
More than one billion smartphones are in use worldwide, according to a recent mobile trends study conducted by…
Features May 20Retail TouchPoints Mid-Year Top 10 Webinars And White Papers
Retailers are constantly looking for innovative strategies to help improve their businesses. This is evident as topics…
Features August 6Gamification Offers Measureable Results For Marketing And Engagement
Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and…
News March 30Retailers Invest In Social Networks Despite Limited ROI
Retailers are banking more on the qualitative advantages of a social media presence, versus a quantitative ROI, according…
Features May 3
Forrester Report Finds Retail Leads Loyalty Pack, But Channel Connections Still Missing
Retail was the clear winner in last week’s Forrester customer experience report, but its author sees a lot…
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