Forrester’s Mulpuru Named Chief Retail Strategist For Shoptalk
Shoptalk has named Sucharita Mulpuru, retail and e-Commerce authority and VP and Principal Analyst of Forrester Research, as…
News September 6
Latest In: Forrester
Retailers Must Embrace Digital Technologies To Optimize The Store Experience
The retail experience, regardless of channel, is now largely driven by the merchant’s analysis and interpretation of consumer…
News January 12
6 Steps To Building The Store Of The Future
In today’s omnichannel environment, retailers must rely on innovative technologies to meet the growing demands of the modern…
News August 6Shop.org Research: Mobile Remains Top Priority For Retailers
For 58% of retailers, mobile is a key investment area during 2015, up from 53% in 2014, according…
News February 13Forrester Exec Reveals 6 Truths About Mobile Selling
The rise of mobility has caused a shift in how people shop and how retailers engage with these…
Executive Viewpoints August 14
40% Of Retailers Cite Technology Integration As Omnichannel Hurdle
In order to create a seamless, consistent experience across all channels and touch points, retailers need to integrate…
News April 21
Former Forrester Analyst Joins BrightTag As SVP Of Marketing
Cloud-based marketing and tag management solution provider BrightTag has named Forrester and SDL alum Joe Stanhope as its…
News March 12Forrester Analysis: RetailMeNot Solutions Provide 631% Risk-Adjusted ROI
The RetailMeNot In-Store Solution provides a risk-adjusted return on investment (ROI) of 631% for a “composite organization” using…
News February 13Leveraging Rich Data From Mobile Interactions
With companies such as eBay generating $20 billion in mobile transactions, it’s easy to understand why retailers are…
News February 13Top Stories
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