CCS 2022: Experts Provide Lessons and Best Practices from the Great Acceleration
While some brands and retailers are still adapting to some of the new realities established by the COVID-19…
Features March 29
Latest In: Forrester
From Delivering Data-Driven Experiences to Fighting Online Fraud: 5 Can’t-Miss #CCS22 Sessions
It’s no secret that the modern shopper’s expectations are higher than ever before, and that means retailers are…
Features March 16
Facts and Myths About Video Marketing — The Holiday Edition
Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic,…
Executive Viewpoints November 15
Forrester Q&A: How CMOs Can Meet Louder Demands for Localization
Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It's time for…
Features April 15
Survey: Why Companies Must Upgrade CX Basics To Tap Surging Online Sales
Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online…
Features June 11
Forrester: Digital Growth, Consumer Convenience Will Drive The ‘Next Normal’
Over the past four months, retailers have been scrambling to adapt and respond to customer behaviors that have…
Features June 11
2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity
Recession Worries May Put Performance Pressure On Marketers
Features January 27
Teradata Universe Report: How BevMo! Moved Toward CCPA Privacy Compliance
The Teradata Universe conference, held Oct. 20-24, brought together 3,200 attendees in Denver to gain greater insights into…
Features November 1
Beyond Basic Personalization: Takeaways From The Bluecore Summit
Lori Gatto, VP of Marketing, TomboyX More than 300 retail executives gathered in New York City on September…
Features September 26Top Stories
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