Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023
Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies…
Features September 8
Latest In: Forrester
Integrations are the Achilles Heel of Composable Commerce: Tips for Overcoming Challenges
The appeal of in-person retail shopping may have diminished in recent years, as ongoing industry trends underscore the…
Executive Viewpoints September 4
#CCS23: Composable Commerce, ChatGPT and Data, Data, Data
The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s…
Features March 30
Efficiency and Engagement: The Great Balancing Act of Workforce Tech
71% of business leaders worry that their workforce tech investments will focus more on operations than employee engagement.…
Features March 15
How Retailers Can Overcome the Password Fatigue and Tiny Screens that Plague Mobile Checkout
Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of…
Features March 10
To Experience the Future of Retail, You’ll Want to Go to the Store
Over the past three years, most of us have done a lot more shopping online, so it’s easy…
Executive Viewpoints January 25
Great Store Experiences Don’t Mean Making it Disneyland — Invest With Your Brand Ethos in Mind
The past two years have proven that the store is anything but dead. Retail has managed to bounce…
Features October 19
Forrester: Seek New Revenue Sources to Avoid Commodity Price Wars
This has been a volatile year for retailers and consumers alike, and the uncertain nature of 2022 has…
Features June 27
RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions
As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand…
Features May 16Top Stories
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